Last week I read this blog discussing how Jay Z had pulled his remixes….now it seems that Sony are pulling the all their music and not reaching an agreement with SoundCloud.
Sony have pulled artists such as Hozier, Adele, MsMr, Passion Pit and many more. Souncloud, until recently, was a completely free streaming service, with more than 350 million users. Although the platforms content was unlicensed, it has aided the development of many artists. SoundCloud is a good place for artists to get noticed, and some artists even release material solely on the platform, so it served a good purpose, even though it was unlicensed content.
Last November the Warner Music Group were the first label to discuss and come to an agreement with SoundCloud, after it had only introduced it’s ad supported tier back in August of the same year.
“We are in ongoing conversations with major and independent labels and will continue to add partners to the SoundCloud program,” – On SoundCloud is the new monetization program, which has reportedly paid out over $2 million in less than a year.
On SoundCloud has introduced ads in to the sites music streaming, acting in a similar way to Spotify’s ad supported options. The ads aren’t played continuously, which is good for the user, but not so good for the revenue stream of SoundCloud.
For SoundCloud to compete with the likes of Spotify and Tidal, it needs to secure agreements with labels so they can get more popular content on their streaming service.
The break down in negotiations with Sony is supposedly linked to be over the view that SoundCloud doesn’t have enough options for making money off the music that is hosted on the site.